It was confusing as hell, and I was bruised. “I ordered four wrong bows,” she said of her initial purchases. And just like that, she was an archery influencer. That bow, which she’d bought on Amazon, became a bestseller. It got a million views overnight, then 10 million. She made a video of herself playing around at an archery range and posted it on TikTok.
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“I love learning how to use the resources around me and connect with people in urban environments.” She released her arrow, easily hitting the bull's-eye.ĭuring the first bleak year of the pandemic, when other folks were baking banana bread or futzing with sourdough starter, Tichner picked up a bow for the first time since summer camp. “My life is about scouting,” she said, stringing her bow with a flourish on a recent spring afternoon.
Tichner started her “ Wild Captives” Instagram account a decade ago as a way to document her outdoor adventures and build community while working a 9-to-5.
And despite being born and raised just outside New York City, she’s an avid plant forager and birder with a lifelong interest in urban agriculture and ecology. Jeff AllenĪlthough she says people tend to assume she’s younger because of her status as a TikToker, Tichner is in her 30s. Her trick shots have racked up tens of millions of views. On TikTok, where she has nearly 600,000 followers, some of her most popular videos show her extinguishing a flame with a well-aimed arrow or hitting flying targets, like a balloon that explodes into a burst of feathers in the sky. Wild Captives founder and CEO Kendall Tichner is bringing a distinctly new approach to the male-dominated world of archery at her demo space in Brooklyn and on social media with content that is fun, friendly and inclusive. But one New York City-based archer, entrepreneur and TikTok star is trying to change that. What comes to mind when you think about archery? For most people, the age-old sport conjures up associations with game hunting, arrow-pierced animals and lots of camo.
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